The wolves

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4. 15 Hope by HeadStart Team

The design process came together by asking our HeadStart Ambassadors, a volunteer group of young people aged 16-25, their thoughts of what the wolf should look like.

The HeadStart Ambassadors came up with several ideas but one idea particularly stood out for us. The initial concept for the design was the idea of a tree being the backbone and support of HeadStart. The tree symbolises the growth that HeadStart aims to give to young people and the flowers represent the help for young people to blossom.

Digital interactions are a key element of the HeadStart programme and the ambassadors were keen to represent these on the design by adding headphones. The HeadStart and Big Lottery logos were also added to the design along with a QR code to direct the public to the HeadStart website for more information.

The HeadStart creative team of Alice Whyley and Emma Sayles then went on to develop the ambassadors’ idea further and took inspiration from the quote ‘Don’t let the weeds grow around your dreams', which has been written onto the tail of the wolf. This reflects the idea that some young people may have negative influences holding them back. With support from HeadStart, young people will become resilient and feel encouraged to not let things in life hold them back and be the best that they can be!

Read more about Hope and the work behind her design.